Content tagged with: Branding

Portfolio Story: Affordable Housing Solutions

Portfolio Story: Affordable Housing Solutions

What is the meaning of the color orange? This was one of many brand therapy sessions that went into the creation of the creative strategy for Affordable Housing Solutions. As a shopping guide specifically aimed at low-income renters, we needed to stand out. We needed warmth. We needed to stimulate the imagination. We needed to convey value. We needed Orange. And a lot of it.

Come Home to Detroit

Come Home to Detroit

How do you promote the emerging real estate opportunities in Detroit to hipsters and young couples living in the suburbs? Capture their imagination. Bring the neighborhoods and people to life. Invite them to Come Home. Naming convention, graphic identity, tagline and templates for print promotion. Content creation, asset management. Cross-marketing. Take a look and find your nook.

Health Providers Choice

Health Providers Choice

A company specializing in hospital staffing wants to take on the misinformation and skepticism that runs rampant in their industry and share their reputation as truth-tellers and soothsayers. An Infographic themed campaign grabs attention and provides a vehicle for commentary in brochures, on their website and at trade shows.

It’s Worth it to Have a Brand Plan

It’s Worth it to Have a Brand Plan

Posted in Branding

We rarely hear clients announce that they need a branding strategy. Things usually start off with something like, “we need a new website!” or, “Holy crap, my marketing manager just signed us up for this trade show and now we need an exhibit booth, a brochure and a clever giveaway!” When production deadlines are looming, it’s hard to look at the big picture to make sure that your message, graphics and style are all tuned up. But jumping into production without that will lead to marketing tactics that lack focus and that have a very short shelf life. A good way to know where you are on the spectrum is to start with a Killer Creative Brief.

Portfolio Story: ProsperUS

Portfolio Story: ProsperUS

Multiple agencies collaborating on a new venture to inspire low-income immigrants to become entrepreneurs. Needing a naming convention and graphic ID that communicates "opportunity" and relates to a variety of ethnic groups, the media and the philanthropic community as well. A super-stable mark that holds up when mashed with others and that can also be customized for other communities.