Content tagged with: Corporate Communications

Earn & Learn

Earn & Learn

Word leaks out early about a unique and high-profile workforce development initiative, burying the client in unqualified inquires that are potentially hazardous to the health of the objective. Quick. Create an effective way to promote the program. Encourage self-selection. Research the demographic and write the creative brief and content for all promotional pieces, press releases and partner outreach kits.

Quality Copy Counts.

Quality Copy Counts.

Posted in Content Development

When engaging with a new content development project, the biggest task is usually getting things pared down to the most powerful and basic of prose. I find brochures, websites and press releases so dense with jargon and rationale that it's hard to make out the single big marketing proposition. Are you clear on what your Big Marketing Proposition even is? Unfortunately, there isn’t any fairy dust that will turn your convictions into eloquent and persuasive copy, but the tactics found in this Guideline might help get things tightened up and trimmed down.