Content tagged with: Corporate ID

Come Home to Detroit

Come Home to Detroit

How do you promote the emerging real estate opportunities in Detroit to hipsters and young couples living in the suburbs? Capture their imagination. Bring the neighborhoods and people to life. Invite them to Come Home. Naming convention, graphic identity, tagline and templates for print promotion. Content creation, asset management. Cross-marketing. Take a look and find your nook.

Greenworks

Greenworks

A program called Pathways Out Of Poverty was authorized by the American Recovery and Reinvestment Act of 2009 for the purpose of fulfilling the training and employment needs in various green industries in Detroit. A consortium of Detroit-based nonprofits hired me to recruit and educate employer partners, participants and community outreach partners. Press kits, media events and direct mail were all required. But first up - steering the team away from a fated acronym approach and devising a new name and graphic identity. Check.

Health Providers Choice

Health Providers Choice

A company specializing in hospital staffing wants to take on the misinformation and skepticism that runs rampant in their industry and share their reputation as truth-tellers and soothsayers. An Infographic themed campaign grabs attention and provides a vehicle for commentary in brochures, on their website and at trade shows.

It’s Worth it to Have a Brand Plan

It’s Worth it to Have a Brand Plan

Posted in Branding

We rarely hear clients announce that they need a branding strategy. Things usually start off with something like, “we need a new website!” or, “Holy crap, my marketing manager just signed us up for this trade show and now we need an exhibit booth, a brochure and a clever giveaway!” When production deadlines are looming, it’s hard to look at the big picture to make sure that your message, graphics and style are all tuned up. But jumping into production without that will lead to marketing tactics that lack focus and that have a very short shelf life. A good way to know where you are on the spectrum is to start with a Killer Creative Brief.

Seiler

Seiler

The sales team of a medical product manufacturer is operating in heavy rotation with an outdated corporate brochure and its collateral relatives. Content that is the density of wet cement needs to be emulsified and optimized. A design convention is needed that can stand out in an otherwise sterile crowd of competitors. It needs to say “modern” and “high-tech”. It needs to say Do Not Put Me Down. Scalpel please: die-cut, spot UV, dull aqueous coating and hot decals to make their mark and print updates on the fly.