Content tagged with: Field Marketing

Portfolio Story: AxleTech

Portfolio Story: AxleTech

AxleTech International, a division of General Dynamics, participates in military trade events throughout the world. The task is to design and manage production of appropriate sales materials before, during and after each event; create scripting for staff and produce appropriate videos and large format promotions. Coordinate with other divisions and staff on an international level. Oh yeah. And shipping tank parts to foreign countries. That too.

Event Essentials

Event Essentials

Posted in Field Marketing

It’s so easy to get distracted by the whirlwind of activity involved in pulling off a successful event. You are equipped with your pop-up display and nifty giveaways, even a strategic plan about exactly where to place the fishbowl. To avoid your plan being sabotaged by the small stuff, keep an event GO-Bag filled with this checklist of Event Essentials.