Content tagged with: Graphic ID

Earn & Learn

Earn & Learn

Word leaks out early about a unique and high-profile workforce development initiative, burying the client in unqualified inquires that are potentially hazardous to the health of the objective. Quick. Create an effective way to promote the program. Encourage self-selection. Research the demographic and write the creative brief and content for all promotional pieces, press releases and partner outreach kits.

It’s Worth it to Have a Brand Plan

It’s Worth it to Have a Brand Plan

Posted in Branding

We rarely hear clients announce that they need a branding strategy. Things usually start off with something like, “we need a new website!” or, “Holy crap, my marketing manager just signed us up for this trade show and now we need an exhibit booth, a brochure and a clever giveaway!” When production deadlines are looming, it’s hard to look at the big picture to make sure that your message, graphics and style are all tuned up. But jumping into production without that will lead to marketing tactics that lack focus and that have a very short shelf life. A good way to know where you are on the spectrum is to start with a Killer Creative Brief.