Content tagged with: Marketing

Portfolio Story: AxleTech

Portfolio Story: AxleTech

AxleTech International, a division of General Dynamics, participates in military trade events throughout the world. The task is to design and manage production of appropriate sales materials before, during and after each event; create scripting for staff and produce appropriate videos and large format promotions. Coordinate with other divisions and staff on an international level. Oh yeah. And shipping tank parts to foreign countries. That too.

Portfolio Story: Affordable Housing Solutions

Portfolio Story: Affordable Housing Solutions

What is the meaning of the color orange? This was one of many brand therapy sessions that went into the creation of the creative strategy for Affordable Housing Solutions. As a shopping guide specifically aimed at low-income renters, we needed to stand out. We needed warmth. We needed to stimulate the imagination. We needed to convey value. We needed Orange. And a lot of it.